On Wednesday, April 20, 2011, Apple released earnings for the 2nd Quarter of FY 2011. As of this release, the iPad has been on sale for a full year. The sales results have been stunning, to say the least. But how stunning? In a presentation I prepared for an upcoming conference (IMA Meonske Professional Development Conference), I try to put this in perspective.
The chart below shows Apple's sales by product category over the last 11 quarters. Note that iPad sales don't appear until the 3rd quarter of last year.
Taking a closer look at just iPod, iPhone, and iPad sales over the same period, it becomes even more obvious that Apple has not only reinvented markets (cellphone IS dominated by the iPhone), but created market a market where one did not exist a mere 12 months ago.
So how big is $12.4 billion? I worked at Jo-Ann Stores, a national fabric and craft retailer, for over seven years. JAS revenues ranged from $1.5 to $1.85 billion annually during those seven years. The TOTAL revenues for that period of time range were less than $12.4 billion. That is my personal frame to try and grasp the magnitude of what Apple has accomplished with the iPad.
Perform a similar exercise using data relevant in your world. That Really Is Nuts!
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